Learn how to apply recent research in brain and behavioral science to engage, encourage, and persuade the people that use your products and services. In this fast-paced interactive workshop we share the latest research on how people see, pay attention, decide, and what motivates people to take action.

You will learn and practice how to apply this science to the design of your products, services, and spaces so that people will be engaged and persuaded to take specific action.

During the workshop you will practice applying what you are learning to practical product, interface, and interaction design. After the workshop you will take with you a summary of what you have learned and be ready to apply the ideas and techniques to your own projects.

Day 1: Vision and Design

• The pre-attention area visual cortex and implications for visual design to grab attention
• The geon theory of object recognition and implications for icon design
• The fusiform area of the mid brain and its effect on images of faces
• The critical role of peripheral vision
• Q&A

Day 2: Decisions and Mental Models

• The role emotions and confidence play in decision making
• Habit vs. goal directed decisions
• Grouping and partitioning
• Mental models and design
• Generational differences in the use of technology
• Q&A

Day 3: Motivation and Case Study

• The 7 drivers of motivation and how to use them to encourage specific behaviors, including the Need to Belong, Instincts, Habits, Rewards, the Power of Stories, Tricks of the Mind and the Desire for Mastery
• The Behavioral Design Process
• Case Study Redesign where you apply everything you have learned
• Q&A

Starts from 26th October 2020

- 7:30 PM IST (India Time) Onward (ONLINE)
- 3 - Days Monday, Tuesday, Wednesday. - (2.5 Hrs / Day)

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Check out recent UXTalks with Dr. Susan Weinschenk - where she is talking on User Psychology and User Behavior

Dr. Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs to Know About People, 100 MORE Things Every Designer Needs to Know About People, and How to Get People to Do Stuff. Her clients include Disney, Zappos, Western Governor’s University, the European Union, Discover Financial, and United Health Care. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin, and writes two popular blogs — one at the Team W website (www.blog.theteamw.com) and “Brain Wise: Work better, work smarter” for Psychology Today.

Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc. He has a degree in Economics, a law degree, and is a licensed attorney. He consults, teaches, and specializes in business strategy, behavioral economics, and ethics. He is the host of the podcast Human Tech and author of I Love You, Now Read This Book. (It's About Human Decision Making and Behavioral Economics). Guthrie currently lives in Chicago, IL